Cookie policy

Our website uses cookies to give you the best website experience possible, for example, by storing filters and information about your browsing in order to display content which we think will be of interest to you. You can find out more information about cookies, how we use them and how to control them below.

Cookies are used on our website in accordance with this cookies statement and to our website’s terms of use. Take a look at our privacy policy to find out more about how we collect and use personal data.

What are cookies?

Cookies are small text files that are sent to your device when you visit a website. The information they collect is sent back to our systems as you move around our website.

Cookies act as a website’s memory so the website remembers your device when you return.  Cookies are unique to the web browser you’re using, so different data is collected for your desktop computer to your mobile device.   

Where you have previously identified yourself on that device and browser, for example, by filling in a quote request, sailing CV or signing up to marketing activity and not deleted your cookies, we will link your browse data with the other data that we hold on you.

Cookies can be set by the owner of the website you’re on. These are known as first party cookies. There are also third party cookies, which are set by our partners.

What we use cookies for

We use cookies for a number of reasons, but their primary aim is to ensure you have the best experience when visiting our site. To do this, we may use cookies for:

  • Storing your filters. This allows us to remember your filters when you return on subsequent visits.
  • Collecting information. This means we can learn more about how you use our website so we can improve our products and online experience.
  • Tailoring your experience. Cookies allow us to provide you with information, products and services that we think you'll find interesting.
  • Making our marketing relevant. We can show you offers and promotions on our own websites and through our marketing channels and advertising networks.

Storing your filters

We may use cookies to remember your filters. This is so that if you leave our website and return later you won’t need to search again.

Collecting information

We use cookies and software programmes to record, measure and analyse how you use our website. We use this information to understand what you want from our website, which helps us when we're considering future products such as flight routes and holidays.

We can also find out how you move around our website, so we can look into any errors. The data we collect from cookies is really important for us to improve your experience.

Tailoring your experience

When you're on our website, we might interact with you or show you personalised information and offers anonymously. Cookies help us do this by letting us know how you're using our website on your computer or device, which means we can work out what's most relevant to you.

For example, we have more than one million holidays available at any time, but we can use cookies to suggest things like holidays from your nearest airport, destinations you've shown interest in or products you might like.

Making our marketing relevant

We can show you offers and promotions on our own websites and through our marketing channels and advertising networks. If you visit one of our partner sites, you might see an advert that's relevant to what you searched for when you last visited our own site. We work with advertising networks who use cookies to collect information on your preferences, meaning we can show adverts tailored to you.

If you receive our email updates, we tailor the information we send you based on the data our cookies have collected from your recent visits to our website. You can opt-out of this in any email we send.

We also use data collected by cookies to inform our call centres about products and services you may be interested in.

Cookies we use

We use a number of cookies to make our website better. 

Application cookies

Application cookies allow us to give you the best possible experience on our website. They're essential for you to be able to search and buy online with us.

Behavioural cookies

Behavioural cookies help us tailor your online experience to your needs. They help us show you the most relevant content, based on your preferences. 

Analytical cookies

These cookies help us understand how you are using our website, so we can make things better. We also monitor which of our marketing activities generate traffic to our websites using cookies.

Marketing Cookies

Marketing cookies can be used by both us and our partners. They allow us to interact with you once you've left our website, for example, by showing you adverts and helping you find the right holiday.

Refusing cookies

You can change your browser settings to accept or refuse all cookies, choose which cookies you want or don't want, or ask to be notified when a cookie is set. Use the help feature in your browser to see how.

If you change your mind after you’ve accepted our cookies you can go into your Internet browser and clear cookies that have already been set. You’ll need to change your browser settings to refuse cookies in future.

Please be aware if you do this you won’t be able to access all of our website’s features or book online with us.

Take a look at the website of OUT-LAW, part of international law firm Pinsent Masons, or the Internet Advertising Bureau for independent information on cookies, including how to refuse or delete them from your computer or device.

The cookies we use

Cookies that may be set when you use our website include:

Company

Website

Addthis

https://www.addthis.com/

AB Tasty

https://www.abtasty.com/

Google analytics and marketing

https://marketingplatform.google.com/about/analytics/?hl=en_GB

Facebook

https://en-gb.facebook.com/business

Flashtalking

https://www.flashtalking.com/

Feedbackify

https://www.feedbackify.com/

Hubspot

https://www.hubspot.com/

Hotjar

https://www.hotjar.com/

Olark

https://www.olark.com/

Optmizely

https://www.optimizely.com/

Qubit

https://www.qubit.com/

Thunderhead

https://www.thunderhead.com/

Inspectlet

https://www.inspectlet.com/

Youtube

https://www.youtube.com/intl/en-GB/yt/advertise/

The cookies we use

This Policy replaces all previous versions. We may change the policy at any time so please check it regularly on our website(s) for any updates. If the changes are significant, we will provide a prominent notice on our website(s) including, if we believe it is appropriate, electronic notification of Cookie Policy changes.